A highly successful importer and distributor of world brand leading commercial ice machines required a new brand identity following the sale, by parent company HTG Trading, of sister companies Hubbard Commercial and Hubbard Transport to Italian refrigeration specialist, Zanotti SpA.
Hubbard Ice Systems
Rebranding
MK developed a brand image with direct relation to the outgoing identity. Utilising a familiar but subtly different colour palette the new brand imagery capitalised on over twenty years of customer goodwill without alienating sales. The new brand imagery used innovative design and long term fitness for purpose to reposition the product offering, whilst reflecting environmental sustainability.
Dominant market position maintained. The Hubbard Ice Systems brand is regarded as a leading opinion former in its sector.
T/O £21,000,000+.
Strategy and Case Studies
At the heart of our offer lies our focus on strategic planning. What are the realistic options for new products and / or new markets, and how should these offers be priced and presented?
Look at our Case Studies, to see how we have created value for our clients time after time.
No two challenges are the same, but what we always offer our clients is belief in the bigger picture.
back to top