In 2006 Zanotti SpA, the world's third largest manufacturer of commercial and transport refrigeration units, created through acquisition a UK manufacturing arm called Hubbard Products. Zanotti had experienced previous bad press relations with the UK trade press and needed a true and fair representation of its expansion plans in the UK.
Hubbard Products Zanotti SpA
PR & Marketing Collateral
MK proposed a campaign of open media communication with stakeholders and customers. MK produced a press statement for immediate release to all staff and trade press announcing the acquisition and plans for investment. A further trading statement was produced at the year end for release to staff confirming the company's commitment and further investment in the UK operation. This was supported by a consolidated programme of trade press comment featuring new business gains and technical product developments, as well as tactical trade advertising.
Retention of existing business, good staff relations and new business gains in the eight months since acquisition has placed the UK division's performance towards the top of the group.
Group T/O €100,000,000+.
Strategy and Case Studies
At the heart of our offer lies our focus on strategic planning. What are the realistic options for new products and / or new markets, and how should these offers be priced and presented?
Look at our Case Studies, to see how we have created value for our clients time after time.
No two challenges are the same, but what we always offer our clients is belief in the bigger picture.
back to top