Case Study: Hubbard Ice Systems Rebranding

Brief

A highly successful importer and distributor of world brand leading commercial ice machines required a new brand identity following the sale, by parent company HTG Trading, of sister companies Hubbard Commercial and Hubbard Transport to Italian refrigeration specialist, Zanotti SpA.

Solution

MK developed a brand image with direct relation to the outgoing identity. Utilising a familiar but subtly different colour palette the new brand imagery capitalised on over twenty years of customer goodwill without alienating sales. The new brand imagery used innovative design and long term fitness for purpose to reposition the product offering, whilst reflecting environmental sustainability.

Result

Dominant market position maintained. The Hubbard Ice Systems brand is regarded as a leading opinion former in its sector.

T/O £21,000,000+.