Perfect Ice

“Supporting Diageo’s Every Serve Perfect campaign, the trade support programme for bar managers and their staff was designed to help improve profits by increasing customer satisfaction… a perfect example of the synergy of independent brands seeking a common result”

About

The world’s leading manufacturer of ice machines for the hospitality and leisure sector has a duty to ensure that ice served from its machines is clean and hygienic, protecting its brand investment. A way of ensuring that itinerant bar workers were always well educated in hygiene and presentation was needed.

Strategy

To build an online presence that would educate, inform and engage this highly fluid audience in a simple and straightforward way. To act as an educational resource for employers and a benchmark for environmental health professionals.

Detail

A dedicated website with a unique and memorable url was created to run parallel to the brand’s primary site with reciprocal feeds. Featuring recipes, hygiene tips and news.