Total Refrigeration

“In avoiding spreading the focus too thinly it is possible to focus on sectors in which significant expertise, breadth and depth of contacts have been developed over time”

About

Total Refrigeration Ltd is a major supplier of commercial refrigeration to the UK. As a part of the Unilever organisation the company had a highly profitable ‘captive audience’.

Strategy

The requirement was to develop a second tier of business to maximise revenue opportunities.

Detail

In keeping with an overall rebranding a range of new products were sourced and presented as parallel ranges capitalising on Total’s experience and specialisations. A catalogue featuring sector specific usages was created, supported by a website treatment and sector specific exhibition treatments and promotions.