MK Group launches international website for manufacturing giant.
Hubbard Products Ltd, the UK arm of Italian refrigeration manufacturer Zanotti SpA, retained the MK Group to advise on the design, construction and development of its new business portal.
Serving the UK and Northern European commercial and transport refrigeration sectors the new site was an important step for Hubbard following its acquisition by Zanotti in 2007.
The site is destined to become the focal point for the company's sales and marketing strategy in a highly competitive, global marketplace.
Robert Tuck, Managing Director of the MK Group said "In a highly volatile economic climate, it was important that Hubbard Products established itself as a key global player, developing new products that reflected not only the importance of its products economic performance, but of a strategy of driving down whole of life costs through dynamic energy efficiency.
As MK already worked closely with Hubbard's sales and marketing management team utilising traditional B2B promotional methods including trade PR, advertising and trade exhibitions, we were well versed with our clients products and sector specific knowledge.
Our account management team and web designers identified a requirement for a highly authoritative style delivering detailed data to a predominantly technical audience. The resulting website is stylish but most importantly, pertinent to its audiences.
Search engine optimisation and online marketing has led to the site featuring high up in search rankings from day one, targeting UK based businesses and specific Northern European users.
This is a site on which we are proud to place our imprint".
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