This Queen's Award for Innovation winning company is a major manufacturer of Decent Homes Standard British GRP fibreglass doors, Q Mark fire doors and UPVC windows for the social housing sector.
strategyMK undertook a tender submission and marketing audit, identifying areas of strength and weakness within the company's presentation. This involved a review of audience perceptions, in depth analysis of compliance issues and overall presentation and terminology.
detailA comprehensive library of factual and technical literature was produced to effectively sell the organisations combined strengths of manufacturing ingenuity with entrepreneurial flair.