"Norboard's latest newsletter signifies an evolving company that's not afraid of change and that is constantly developing its offering to provide the best solution"

about

A division of Smurfit Kappa, Norboard provides the UK's leading range of high quality, graphical corrugated board for specialist retail and display purposes.

strategy

To promote Norboard in a way that reflects the evolving marketplace they work in and encompasses the four key market needs of its customers: Litho, POS, Barrier and Retail, whilst also highlighting Norboard's continual product development and technical advances.

detail

MK updated the company's 'Extreme Board' newsletter to promote the company's evolution in terms of their latest product innovations and new website.

The newsletter incorporated the MK-designed Norboard logo, which splits the Norboard 'N' into four sections, each representing one of the main market sectors Norboard supplies to.

MK organised a mail-out of the newsletter to existing and prospective customers to publicise the company's developments.

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