"Transparency exists before and after communication. The more you help your customers - by giving them insight into what you're working on, how you're working, and the questions that others like them have - the more you're helping the evaluation"
National Schoolwear Centres plc is the UK's leading independent supplier of school uniforms. With 60 franchised and wholly owned high street outlets the company's business model calls for a consistent supply of franchisee sales.
strategyIn franchising, companies succeed only when their franchise partners succeed. Thus, franchise business success can only occur when all involved have similar goals, and the franchisor is prepared to operate transparently and engage with potential franchisees.
detailA comprehensive marketing pack was prepared, explaining in plain English the exact requirements, both financial and moral, of prospective franchisees and a realistic estimation of rewards and timescales. This served to deliver a supply of applicants whose psychological profile and expectations were directly in line with those of the Franchisor.
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