"The main success of the project, however, was in engaging the local community in the economic prosperity of the area"
about
The Sheringham Area Community Partnership was successful in securing European and local government funding to further the economic development of the area. One of the main projects was to improve the marketing of Sheringham and its hinterland to encourage more visitors and thereby increase the areas' economic prosperity.
strategyIn conjunction with a broadly based Public Relations campaign and a highly focused web promotion a campaign of education and information was conducted.
detailThis pulled together in a series of single subject communications the benefits and uniqueness of this highly attractive location, thus enabling and engaging local residents alongside visitors and retailers.
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