about
Leading regional high street estate agency chain, Watsons Residential was operating in an increasingly saturated market and wished to differentiate their offering from other agents.
strategyTo successfully separate the Watsons chain from other agents, niche markets in which Watsons had particular expertise were selected. By taking Watsons' customer offering down to the next level and specialising in just one area they are known as experts.
detailMK created a brand and identity specialising in high quality properties featuring all styles and periods. A dedicated website was created with feeds from Watsons' traditional multi-sector website. This was supported by highly focused printed media advertising.
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