"The site acts as a portal for all technical information relating to the Scotsman brand in the UK market"
Scotsman Ice Systems has been a worldwide leader in the manufacture of ice machines for over 50 years. Designed and manufactured in Italy, USA and the Far East, Scotsman products incorporate a depth of knowledge, engineering skills and expertise of application specific industry sectors, accumulated during many successful years of activity.
strategyTo create an English language website dedicated to the UK market establishing the brand's depth of range and technical expertise.
detailThe site acts as a portal for all technical information relating to the Scotsman brand in the UK market, where both customers and dealers can access technical specifications, installation instructions and be aware of a range of over 500 variants of ice making equipment. The site is offered as a template design for authorised Scotsman dealers encouraging them to deliver the Scotsman brand identity as part of their own sector offering. The site offers hygiene and training advice and is used as a reference point by Environmental Health specialists, commercial catering consultants and catering education trainers specialising in the HoReCa sector worldwide.
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