Experience Sheringham Website

"From zero visitors 45,000 in eight months and Google search third position from 1.15 million pages"

about

This EU Funded regional special interest group wished to market their geographical area to improve its economic viability and sustainability. The two-year period of funding required an early and quantifiable route to market.

strategy

To build an online presence that would engage and enable local residents to participate in the economic development of the region through creating a forum and shop window for activities aimed at a worldwide audience.

detail

A content management system was designed to enable grass roots participation within a tightly designed template system. The resulting website created a unified image from what had previously been a segmented and discordant communication medium delivering high quality and informative web content.